In the August 2011 edition of the Michigan Restaurateur, there was a question posed in the “Ask the Expert” section regarding preparing a concept for franchising. While we understand that there is limited space in the publication and the question was asked of a qualified lawyer, we feel that there is more to add about franchising from a construction stand point.
How to Franchise a Restaurant
Being one of the largest restaurant contractors in Michigan, we have experience helping new and established franchises plan for growth. An additional key element to add to the trademark discussion in the article is to establish a standard building design including approximate size, floor plans, number of seats, drive-thru needs, kitchen equipment and décor.
Additionally, market size and cost of construction in certain markets should be taken into consideration while planning your growth. Some markets may not provide a good return on investment because of the elevated cost to construct there.
Furthermore, sharing your lease agreement with your architect and contractor before signing can save you time and money with each new restaurant. Many leases hold requirements involving design and construction provisions. Your architect can design more efficiently when they know what the requirements are for a space and your contractor can provide value engineering to save money.
Finally, when you establish how many locations you are going to franchise, you can take advantage of buying power to save money on carpet, floor tiles, ceiling tiles, cabinetry and other equipment or materials.
Wolgast Corporation provides expertise when it comes to working with varying municipality and health department regulations as well as cost effective design of a restaurant. Not only have we worked with McDonald’s and their franchisors for over 30 years, but have also built restaurants for Tim Hortons, Bob Evans, Applebee’s, Biggby Coffee, Kentucky Fried Chicken, Taco Bell, LongHorn Steakhouse, and Uno’s Pizzeria to name a few.
Call Steve Kerby, VP Business Development, to learn more about our franchising and construction expertise. skerby@wolgast.com, 989-790-9120.
