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An Answer to the Price per Square Foot Question

 
It never fails. Each and every trade show where I “man” the booth, the same question is asked that makes me cringe.  This question is impossible to answer on the spot, as there are so many variables involved and it’s a slippery slope to give anyone an incorrect answer.  Some of you may have guessed already, but the question I’m talking about is “What would the estimated square foot price be for a new [insert building type here] building?”  Whether it’s a restaurant, manufacturing, medical or dental show, the answer is always the same—“it depends on the site, size and cost of the finishes you select,” which is usually followed by an eye roll of the inquirer.  It's not a good feeling to let down a prospective customer, but, like I said, it’s never good to guess and tell someone too low and unknowingly get them excited about how inexpensive it could be, on the flip side, if you tell them too high, they walk away without any further discussion.

I can understand why someone would anticipate that we would be able to rattle off a number based on our 65 years of experience and take an average of what it has cost others, but when you consider the amount of possibilities there are for materials used on the exterior and the even more options for the interior mixed with the vast preferences of individual owners, you may see better how difficult it is to narrow down a price.  Then, based on the site, there could be obstacles we hadn’t considered that would add to the cost.  And finally, if you’re considering a huge building, economies of scale could help to lower the price per square foot.

Of course our estimators would likely have a better educated guess and may be able to give you a range that would be pretty close to accurate after asking a few questions, however, if you were to hold my feet to the fire and make me give you a definite range, I’d likely have to play it safe and say…anywhere from $10 - $500/s.f. and then worry that it might be less than $10 or more than $500.

So when you are planning a construction project and you see me out and about and feel compelled to ask the question, prepare to see me cringe and I’ll prepare to see you roll your eyes.  Then let’s set up a meeting with our Business Development team, so you can get an exact answer to make a better business decision.

The Wolgast Way!